Page cover image

Brand Assets

Logos

Cover

Logo - on Black

Cover

Logo - on White

Cover

Logo - White

Cover

Logo - Black

Logo Mark

Cover

Logo Mark - on Black

PNG | SVG

Cover

Logo Mark - on White

Cover

Logo Mark - White

Cover

Logo Mark - Black


Color Palette

This is our full INFINIT color palette, weighted in order of importance. Colors on ,Website, Dapp, and marketing materials.

Primary Color

The brand color palette is meant to bridge marketing communications and product interface in order to enhance familiarity and visual recognition. The INFINIT purple color represents royalty, luxury, power, and ambition. Additionally, it signifies creativity and extravagance. These primary colors are fundamental to our brand and help distinguish us from others.

As our product is a digital product that entirely relies on the user interface, we utilize the 050-900 system to generate our palette. This ensures that the shades are optimized for visibility and easily implementable by the developer team.

Colors
HEX
Name

#F5F4FE

color/primary/50

#ECEBFC

color/primary/100

#DAD9FB

color/primary/200

#C0BBF7

color/primary/300

#A095F0

color/primary/400

#7E69E9

color/primary/500

#6C4ADD

color/primary/600

#5231B4

color/primary/700

#40278B

color/primary/800

#26175E

color/primary/900

Typography

Inter


For Designers ✏️

Find all INFINIT brand resources, including logos, colors, and typography at the link below. https://www.figma.com/design/en30yEaDBQnsOm5pKyTy6F/INFINIT-Brand-Guidelines-%5BExternal%5D-2025?node-id=0-1&t=w2S1omGVXC8uDLts-1

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