# Brand Assets

## Logos

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-cover data-type="files"></th></tr></thead><tbody><tr><td>Logo - on Black</td><td><a href="https://drive.google.com/file/d/11xGUmTSGcf12xc6a-uZqoCPudicKuEIl/view?usp=sharing">PNG</a> | <a href="https://drive.google.com/file/d/1Sv7YHR4dPlt5BNPUZ07xy-K1GCItMS7d/view?usp=drive_link">SVG</a></td><td><a href="https://content.gitbook.com/content/0Miv104kfMA9xgOGe7S0/blobs/LHP6iZuubiIzqSrDp2JV/Logo%20Type%20-%20Dark%20Mode.png">Logo Type - Dark Mode.png</a></td></tr><tr><td>Logo - on White</td><td><a href="https://drive.google.com/file/d/1aciKnUE0HNHhxI99MNl_FIGuyP0hWmpg/view?usp=drive_link">PNG</a> | <a href="https://drive.google.com/file/d/15aSMIbE9vUzcV0h9Q81axJAVPF3YIwjb/view?usp=drive_link">SVG</a></td><td><a href="https://content.gitbook.com/content/0Miv104kfMA9xgOGe7S0/blobs/RAeIUsIrRfRFXI0UEMDj/Logo%20Type%20-%20Light%20Mode.png">Logo Type - Light Mode.png</a></td></tr><tr><td>Logo - White</td><td><a href="https://drive.google.com/file/d/1_Cf0GSlV9Vtsl-rsqWcVAQCLbwad2m0P/view?usp=drive_link">PNG</a> | <a href="https://drive.google.com/file/d/1AElSl-tthydSQFRIWs40ZOT_bG4hyGYl/view?usp=sharing">SVG</a></td><td><a href="https://content.gitbook.com/content/0Miv104kfMA9xgOGe7S0/blobs/vq4CHu8HGcW2V3b8hXZv/Logo%20Type%20-%20White.png">Logo Type - White.png</a></td></tr><tr><td>Logo - Black</td><td><a href="https://drive.google.com/file/d/1KERYDcWU1LlqQpJcpdmNRPBa_CyC5f9B/view?usp=drive_link">PNG</a> | <a href="https://drive.google.com/file/d/1sDxdtr8V3T9KyYcHh7r3ucJXVu9A3Pqi/view?usp=drive_link">SVG</a></td><td><a href="https://content.gitbook.com/content/0Miv104kfMA9xgOGe7S0/blobs/3s6ol1ikySWf1FEtodvY/Logo%20Type%20-%20Black.png">Logo Type - Black.png</a></td></tr></tbody></table>

**Logo Mark**

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-cover data-type="image">Cover image</th></tr></thead><tbody><tr><td>Logo Mark  - on Black</td><td><a href="https://drive.google.com/file/d/1fxTEeaqPztCkfTqOp5tmF2m08yb_XWI-/view?usp=sharing">PNG</a> | <a href="https://drive.google.com/file/d/1rFHsGy45aV4WS0b1Cfu1EuaVibRVtFPT/view?usp=drive_link">SVG</a> </td><td><a href="https://content.gitbook.com/content/0Miv104kfMA9xgOGe7S0/blobs/mIXI2htteDZvgf3MHSHJ/Logo%20Mark%20-%20Dark%20Mode.png">Logo Mark - Dark Mode.png</a></td></tr><tr><td>Logo Mark - on White</td><td><a href="https://drive.google.com/file/d/1xawJDUK0UVbkxwa0aaKFaUpg1pCV8QK2/view?usp=drive_link">PNG</a> | <a href="https://drive.google.com/file/d/1pvR7yaeA-mkvX1T_tPL0HssA8uxLdgj5/view?usp=drive_link">SVG</a></td><td><a href="https://content.gitbook.com/content/0Miv104kfMA9xgOGe7S0/blobs/ivGVhlev1UNiFOU8YyAN/Logo%20Mark%20-%20Light%20Mode.png">Logo Mark - Light Mode.png</a></td></tr><tr><td>Logo Mark - White</td><td><a href="https://drive.google.com/file/d/1eplOL80l0etflxfRuanRvAQ7bwoF3v3e/view?usp=sharing">PNG</a> | <a href="https://drive.google.com/file/d/1LipX4EdfB1DG6-Z0ZDc0NlSEEE_Zzrft/view?usp=drive_link">SVG</a></td><td><a href="https://content.gitbook.com/content/0Miv104kfMA9xgOGe7S0/blobs/7S9SqrxbsPIYVI1vnU75/Logo%20Mark%20-%20White.png">Logo Mark - White.png</a></td></tr><tr><td>Logo Mark - Black</td><td><a href="https://drive.google.com/file/d/1BcC1fQoHsYJucASbNAv5Ervd9Krzf_3K/view?usp=drive_link">PNG</a> | <a href="https://drive.google.com/file/d/17xeogFooAlb5YZtG8j3LzX6kXZV_rP-v/view?usp=drive_link">SVG</a></td><td><a href="https://content.gitbook.com/content/0Miv104kfMA9xgOGe7S0/blobs/H3Uh5mqfC9PhAUWYDDyM/Logo%20Mark%20-%20Black.png">Logo Mark - Black.png</a></td></tr></tbody></table>

#### IN Token

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-cover data-type="image">Cover image</th></tr></thead><tbody><tr><td>IN Token </td><td><a href="https://drive.google.com/file/d/1DT41u3EcTPZ7V9pyRax0w0WCOmc6MYRy/view?usp=sharing">PNG</a> | <a href="https://drive.google.com/file/d/1w4hNcDt1Rcf8KD8Xc0rtYdBL-sw8v4f-/view?usp=drive_link">SVG</a></td><td><a href="https://content.gitbook.com/content/0Miv104kfMA9xgOGe7S0/blobs/FpVJBdmDyuGoFlRTwipq/infinit%20logo.png">infinit logo.png</a></td></tr><tr><td>IN Token  - Square</td><td><a href="https://drive.google.com/file/d/1DUTa-wwmgBA73prgfB4jCw6u6B2bEUl5/view?usp=sharing">PNG</a> | <a href="https://drive.google.com/file/d/1Jta8XQmsgWv7j0YTKcfgxNwIVY0Au4V-/view?usp=sharing">SVG</a></td><td><a href="https://content.gitbook.com/content/0Miv104kfMA9xgOGe7S0/blobs/Fpk131snTgQ8MuvgCutl/INFINIT%20Logo%20Square.png">INFINIT Logo Square.png</a></td></tr></tbody></table>

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## Color Palette

This is our full INFINIT color palette, weighted in order of importance. Colors on ,Website, Dapp, and marketing materials.<br>

<figure><img src="https://content.gitbook.com/content/0Miv104kfMA9xgOGe7S0/blobs/znIFlV0HaJp40FbnSHop/Colors.png" alt=""><figcaption></figcaption></figure>

### Primary Color

The brand color palette is meant to bridge marketing communications and product interface in order to enhance familiarity and visual recognition. The INFINIT purple color represents royalty, luxury, power, and ambition. Additionally, it signifies creativity and extravagance. These primary colors are fundamental to our brand and help distinguish us from others.

As our product is a digital product that entirely relies on the user interface, we utilize the 050-900 system to generate our palette. This ensures that the shades are optimized for visibility and easily implementable by the developer team.

<table><thead><tr><th>Colors</th><th>HEX</th><th>Name</th><th data-hidden></th></tr></thead><tbody><tr><td><img src="https://content.gitbook.com/content/0Miv104kfMA9xgOGe7S0/blobs/RF6gpJ4YETzxLo6Swt2C/50.png" alt=""></td><td>#F5F4FE</td><td>color/primary/50</td><td></td></tr><tr><td><img src="https://content.gitbook.com/content/0Miv104kfMA9xgOGe7S0/blobs/zaaYn3Ojk4BWxZEexmAu/100.png" alt=""></td><td>#ECEBFC</td><td>color/primary/100</td><td></td></tr><tr><td><img src="https://content.gitbook.com/content/0Miv104kfMA9xgOGe7S0/blobs/un4PJBWImpGJqFW2Xtji/200.png" alt=""></td><td>#DAD9FB</td><td>color/primary/200</td><td></td></tr><tr><td><img src="https://content.gitbook.com/content/0Miv104kfMA9xgOGe7S0/blobs/VJu8bmCRklxr6fXpZOfX/300.png" alt=""></td><td>#C0BBF7</td><td>color/primary/300</td><td></td></tr><tr><td><img src="https://content.gitbook.com/content/0Miv104kfMA9xgOGe7S0/blobs/Da0VsQVS05KsoF6i80mo/400.png" alt=""></td><td>#A095F0</td><td>color/primary/400</td><td></td></tr><tr><td><img src="https://content.gitbook.com/content/0Miv104kfMA9xgOGe7S0/blobs/ddNPy7HITYt96sH9ma9O/500.png" alt=""></td><td>#7E69E9</td><td>color/primary/500</td><td></td></tr><tr><td><img src="https://content.gitbook.com/content/0Miv104kfMA9xgOGe7S0/blobs/5aHnKDzPAmGsIiC97VVL/600.png" alt=""></td><td>#6C4ADD</td><td>color/primary/600</td><td></td></tr><tr><td><img src="https://content.gitbook.com/content/0Miv104kfMA9xgOGe7S0/blobs/aWtKoDfZsWNNQwoErZFk/700.png" alt=""></td><td>#5231B4</td><td>color/primary/700</td><td></td></tr><tr><td><img src="https://content.gitbook.com/content/0Miv104kfMA9xgOGe7S0/blobs/rkQsoIPTZcy77B21YcG3/800.png" alt=""></td><td>#40278B</td><td>color/primary/800</td><td></td></tr><tr><td><img src="https://content.gitbook.com/content/0Miv104kfMA9xgOGe7S0/blobs/dvyA8agTZtJmvFsSEIvt/900.png" alt=""></td><td>#26175E</td><td>color/primary/900</td><td></td></tr></tbody></table>

## Typography

<mark style="color:purple;">**Inter**</mark>

<figure><img src="https://content.gitbook.com/content/0Miv104kfMA9xgOGe7S0/blobs/XVHDGLTuIssJb0NVpHEj/Typography.png" alt=""><figcaption></figcaption></figure>

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## For Designers ✏️

Find all INFINIT brand resources, including logos, colors, and typography at the link below.\
[https://www.figma.com/design/en30yEaDBQnsOm5pKyTy6F/INFINIT-Brand-Guidelines-%5BExternal%5D-2025?node-id=0-1\&t=w2S1omGVXC8uDLts-1](https://www.figma.com/design/en30yEaDBQnsOm5pKyTy6F/INFINIT-Brand-Guidelines-\[External]-2025?node-id=0-1\&t=w2S1omGVXC8uDLts-1)