Brand Assets
Logos
Logo Mark
Color Palette
This is our full INFINIT color palette, weighted in order of importance. Colors on ,Website, Dapp, and marketing materials.
Primary Color
The brand color palette is meant to bridge marketing communications and product interface in order to enhance familiarity and visual recognition. The INFINIT purple color represents royalty, luxury, power, and ambition. Additionally, it signifies creativity and extravagance. These primary colors are fundamental to our brand and help distinguish us from others. As our product is a digital product that entirely relies on the user interface, we utilize the 050-900 system to generate our palette. This ensures that the shades are optimized for visibility and easily implementable by the developer team.
#F5F4FE
color/primary/50
#ECEBFC
color/primary/100
#DAD9FB
color/primary/200
#C0BBF7
color/primary/300
#A095F0
color/primary/400
#7E69E9
color/primary/500
#6C4ADD
color/primary/600
#5231B4
color/primary/700
#40278B
color/primary/800
#26175E
color/primary/900
Typography
Inter
For Designers ✏️
Find all INFINIT brand resources, including logos, colors, and typography at the link below. https://www.figma.com/design/en30yEaDBQnsOm5pKyTy6F/INFINIT-Brand-Guidelines-%5BExternal%5D-2025?node-id=0-1&t=w2S1omGVXC8uDLts-1
Last updated