Brand Assets

Last updated 24 days ago

Brand Assets

Logos

Logo Mark

Color Palette

This is our full INFINIT color palette, weighted in order of importance. Colors on ,Website, Dapp, and marketing materials.

Primary Color

The brand color palette is meant to bridge marketing communications and product interface in order to enhance familiarity and visual recognition. The INFINIT purple color represents royalty, luxury, power, and ambition. Additionally, it signifies creativity and extravagance. These primary colors are fundamental to our brand and help distinguish us from others.  As our product is a digital product that entirely relies on the user interface, we utilize the 050-900 system to generate our palette. This ensures that the shades are optimized for visibility and easily implementable by the developer team.

Typography

We use two typefaces for our branding. The first is Geist, a geometric sans serif font that is ideal for both headlines and body text in marketing materials and the user interface on both our landing page and Dapp. The geometric design reflects our brand concept of technology and infrastructure in DeFi.

Geist

Our second typeface is JetBrains Mono, a font specifically designed for coding environments. JetBrains Mono offers excellent readability and clarity, making it ideal for displaying code and technical content. Its monospaced characters provide a consistent and clean look, enhancing the user experience for developers.  Together with Corporate S Pro, JetBrains Mono ensures our typography is both engaging and functional, enhancing the overall user experience and reinforcing our brand identity. The combination of these two fonts creates a balance between modern design and technical precision, aligning perfectly with INFINIT’s concept of technology and infrastructure in DeFi. Jet Brains Mono