Brand Assets

Logos

Logo Mark

Color Palette

This is our full INFINIT color palette, weighted in order of importance. Colors on ,Website, Dapp, and marketing materials.

Primary Color

The brand color palette is meant to bridge marketing communications and product interface in order to enhance familiarity and visual recognition. The INFINIT purple color represents royalty, luxury, power, and ambition. Additionally, it signifies creativity and extravagance. These primary colors are fundamental to our brand and help distinguish us from others.  As our product is a digital product that entirely relies on the user interface, we utilize the 050-900 system to generate our palette. This ensures that the shades are optimized for visibility and easily implementable by the developer team.

Colors

HEX

Name

#F5F4FE

color/primary/50

#ECEBFC

color/primary/100

#DAD9FB

color/primary/200

#C0BBF7

color/primary/300

#A095F0